About us

We did not start this brand in a boardroom.
We started it in dentist chairs, long conversations, and personal frustration.

Our team spent months speaking closely with everyday dentists as well as braces-specialised dental professionals to understand one simple question: what actually works when it comes to keeping teeth clean and white between dental visits? Not theory. Not marketing claims. Real-world habits, real-world tools.

One thing was clear. Professional flossing and whitening at the dentist are effective, but they are also expensive and not something most people can do frequently. Daily maintenance at home matters far more than people realise, especially for those wearing braces.

Our dentists tested our products themselves. They pushed them, challenged them, and gave honest feedback. What surprised us was not just their approval, but how quickly they agreed this was one of the most practical tools for maintaining dental hygiene, reducing bad breath, and keeping teeth looking visibly whiter between visits.

This mission is personal for us.

Our founders wore braces and experienced first-hand how difficult it is to properly clean your teeth when so many areas are hidden and unreachable. Brushing alone never felt enough. Food gets trapped. Plaque builds up quietly. And no one really talks about how bad breath becomes a constant concern when wearing braces.

That frustration is exactly why we built this.

Our product is designed to reach the places toothbrushes and traditional floss cannot, helping you clean thoroughly, stay fresh, and feel confident every day. Whether you wear braces or not, good oral hygiene should be accessible, effective, and easy to maintain at home.

We are not here to replace your dentist.
We are here to help you make every visit count — and every day in between feel better.